Internal strategy document · 2026
QIK Roadmap & Financial Plan
April 2026 – December 2028
Use of Funds
SGD 75,000 seed raise
SGD 75,000
53%
Marketing & Growth
SGD 40,000
Phase 2–3 spend, agency, influencers, TikTok
13%
Tech Development
SGD 10,000
App build, hosting, tools & subscriptions
16%
Legal & Compliance
SGD 12,100
SLEEK 2,600 + shareholders agmt 6,500 + admin
17%
Runway Buffer
SGD 12,900
Operational buffer into Q1–Q2 2027
What this raise unlocks: SGD 75,000 fully funds the marketing plan above, covers all one-time setup costs, and provides ~5 months of ops runway into 2027 — enough time to prove the Phase 3 growth metrics needed for a Series A or bridge round. At base case, QIK exits 2026 with SGD 540/month revenue and a clear path to 856 bookings/month break-even.
ROI Calculator
Volume needed to hit your target return
35,470
30
2.0×
10% commission
—
bookings needed
15% commission
—
bookings needed
Fewer bookings needed at 15%
—
10% revenue
15% revenue
Target
Marketing Spend Plan
Phase-by-phase execution April – December 2026
Phase 1 — Hustle
Phase 2 — Validate
Phase 3 — Scale
Phase 1 total
SGD ~960
Apr – Jun · 3 months
Phase 2 total
SGD 1,800
Jul – Aug · 2 months
Phase 3 total
~SGD 17,000
Sep – Dec · 4 months
Full year 2026
~SGD 20,000
Apr – Dec combined
Phase 1 — Hustle
Organic growth + proof of demand
Goal: 20+ real bookings, content library built, all 13 photographers active and posting
Sponsored shoots Apr–May: 9–12 shoots only · Jun: full spend begins
Apr–May: 9–12 shoots at SGD 20 each (SGD 180–240/month) — pure content seeding, no other spend. From June, full budget activates. Each shoot maps directly to one content asset from QIK's April content plan. Document every shoot as a case study (match time, delivery speed, user reaction) — this becomes QIK's traction slide for the seed pitch.
SGD 180–240/moApr–May only
In-person activations Starts June
2–3 weekend sessions from June. 1–2 photographers shooting visibly in public at Orchard Road, Tiong Bahru, Lau Pa Sat, NUS/SMU campuses. The product demo IS the marketing — shoot real people, show them QIK on the spot. No flyers.
SGD 150/mo
Post boosting Starts June
2 posts/month from June only. Only boost posts already getting organic saves and shares. Target: Singapore, age 20–32, interests: photography, lifestyle, food, dating. SGD 50 per boost.
SGD 100/mo
Content miscellaneous Starts June
Transport, props, editing tools. All 12 posts/month produced in-house per QIK's April content plan (70% lifestyle diaries, 20% relatable reels, 10% soft sell).
SGD 50/mo
Phase 1 total (Apr–May: shoots only · Jun: full)~SGD 960
No agency this phase. QIK's 13 photographers should each post 1 shoot on their IG stories tagging QIK — that's 13 free reach posts. DM 20–30 SG lifestyle accounts offering a free shoot in exchange for a story mention. This is QIK's fastest path to first organic bookings.
Phase 2 — Validate
Prove repeat bookings + prep agency brief
Goal: 50+ total bookings, clear data on what content converts, influencer test completed
Sponsored shoots
Continue 8–10/month. Start mixing in paid bookings and track QIK's organic-to-paid conversion ratio carefully. This ratio is a key metric for the investor pitch.
SGD 200/mo
Micro-influencer shoots
1–2 SG influencers/month (5k–30k followers). Offer a free or subsidised shoot + SGD 100–150 flat fee. Brief them on the "355 small days" angle — not a product review, a lifestyle diary post made using QIK.
SGD 300/mo
In-person activations
Scale to 3–4 weekend sessions. Expand to university events and night markets. Collect contact details on-site for follow-up and waitlist building.
SGD 250/mo
Post boosting
Scale to 3 posts/month. After 3 months of organic data, QIK should boost only the formats and topics that already proved themselves.
SGD 150/mo
Phase 2 total (2 months)SGD 1,800
Agency checkpoint at end of August. Review all data: which content drove bookings? What's QIK's cost per booking? What tone worked? If QIK has 50+ bookings and clear conversion patterns, QIK can hand an agency a real brief. If not, push to October and keep the cash.
Phase 3 — Scale
Agency + paid scale
Goal: 200+ total bookings, consistent content engine running, seed funding deployed
THESAI agency retainer
40,000–50,000 THB/month = SGD 1,600–2,000/month. Output: 16 graphic posts + 5 short-form videos/month. By September QIK hands them a real brief: proven content formats, brand voice doc, conversion data. They execute, QIK approves.
SGD 1,600–2,000/mo
Sixtygram TikTok package
99,000 THB = SGD 3,960 one-time for 10 TikTok videos, spread across ~2 months (5/month). If filming in SG, budget SGD 800–1,200 for partial flight + hotel. Best deployed October for the Q4 year-end push. Negotiate 2–3 videos in genuine user-story format. Total incl. travel: ~SGD 5,000.
SGD ~5,000 one-time
Onsite campaign photographers
2–3 photographers at high-footfall SG locations on weekends. More structured: fixed locations, QIK-branded setup, QR code for instant booking. SGD 150–200/session × 6–8 sessions/month.
SGD 500–600/mo
Influencer shoots
Scale to 3–4 influencers/month. Mix micro (10k–50k) and mid-tier (50k–150k). Still lifestyle diary format — not ads. SGD 200–300 per influencer.
SGD 600–900/mo
Paid boosting / Meta ads
QIK now has proven creatives from Phases 1–2. Run 4–5 posts/month at SGD 50–100 each. This is the first phase where paid spend makes real sense — QIK knows what converts.
SGD 200–400/mo
Phase 3 total (4 months)~SGD 17,000
On Sixtygram timing: deploy in October when QIK has real user testimonials to weave into the TikTok scripts. Aesthetic-only TikTok content without social proof behind the brand is just expensive lifestyle content. The proof from Phases 1–2 is what makes those 10 videos land.
Financial Projection
Revenue, costs & cash position April 2026 – December 2028
Goal: Demonstrate path from pre-revenue to break-even in Q4 2027 and profitability in 2028. 2027–28 growth benchmarked against Equidam dataset of 140k+ startups (Cyclical Consumer Services, small-cap): ~262% Year 1, ~112% Year 2, ~83% Year 3 — QIK applies a conservative 100%/80% to account for Singapore's smaller market.
2026 Revenue
SGD 1,441
Apr–Dec 2026
2027 Revenue
SGD —
Full year projection
2028 Revenue
SGD —
Full year projection
Break-even
Q4 2027
Projected month
Adjust projection
120 / mo
Revenue formula: bookings × avg booking value × commission rate.
Tech & Ops SGD 350/month (hosting SGD 150 + ops SGD 200). One-time: legal SGD 9,100 (Apr), tech dev SGD 2,000 (Jul) + SGD 2,500 (Oct).
Founder salary SGD 0. Commission: 0% Apr–Aug — activates Sep at selected rate.
ROI Calculator
Volume needed to hit your target return
35,470
30
2.0×
10% commission
—
bookings needed
15% commission
—
bookings needed
Fewer bookings needed at 15%
—
10% revenue
15% revenue
Target
Marketing Spend Plan
Phase-by-phase execution April – December 2026
Phase 1 — Hustle
Phase 2 — Validate
Phase 3 — Scale
Phase 1 total
SGD ~960
Apr – Jun · 3 months
Phase 2 total
SGD 1,800
Jul – Aug · 2 months
Phase 3 total
~SGD 17,000
Sep – Dec · 4 months
Full year 2026
~SGD 20,000
Apr – Dec combined
Phase 1 — Hustle
Organic growth + proof of demand
Goal: 20+ real bookings, content library built, all 13 photographers active and posting
Sponsored shoots Apr–May: 9–12 shoots only · Jun: full spend begins
Apr–May: 9–12 shoots at SGD 20 each (SGD 180–240/month) — pure content seeding, no other spend. From June, full budget activates. Each shoot maps directly to one content asset from QIK's April content plan. Document every shoot as a case study (match time, delivery speed, user reaction) — this becomes QIK's traction slide for the seed pitch.
SGD 180–240/moApr–May only
In-person activations Starts June
2–3 weekend sessions from June. 1–2 photographers shooting visibly in public at Orchard Road, Tiong Bahru, Lau Pa Sat, NUS/SMU campuses. The product demo IS the marketing — shoot real people, show them QIK on the spot. No flyers.
SGD 150/mo
Post boosting Starts June
2 posts/month from June only. Only boost posts already getting organic saves and shares. Target: Singapore, age 20–32, interests: photography, lifestyle, food, dating. SGD 50 per boost.
SGD 100/mo
Content miscellaneous Starts June
Transport, props, editing tools. All 12 posts/month produced in-house per QIK's April content plan (70% lifestyle diaries, 20% relatable reels, 10% soft sell).
SGD 50/mo
Phase 1 total (Apr–May: shoots only · Jun: full)~SGD 960
No agency this phase. QIK's 13 photographers should each post 1 shoot on their IG stories tagging QIK — that's 13 free reach posts. DM 20–30 SG lifestyle accounts offering a free shoot in exchange for a story mention. This is QIK's fastest path to first organic bookings.
Phase 2 — Validate
Prove repeat bookings + prep agency brief
Goal: 50+ total bookings, clear data on what content converts, influencer test completed
Sponsored shoots
Continue 8–10/month. Start mixing in paid bookings and track QIK's organic-to-paid conversion ratio carefully. This ratio is a key metric for the investor pitch.
SGD 200/mo
Micro-influencer shoots
1–2 SG influencers/month (5k–30k followers). Offer a free or subsidised shoot + SGD 100–150 flat fee. Brief them on the "355 small days" angle — not a product review, a lifestyle diary post made using QIK.
SGD 300/mo
In-person activations
Scale to 3–4 weekend sessions. Expand to university events and night markets. Collect contact details on-site for follow-up and waitlist building.
SGD 250/mo
Post boosting
Scale to 3 posts/month. After 3 months of organic data, QIK should boost only the formats and topics that already proved themselves.
SGD 150/mo
Phase 2 total (2 months)SGD 1,800
Agency checkpoint at end of August. Review all data: which content drove bookings? What's QIK's cost per booking? What tone worked? If QIK has 50+ bookings and clear conversion patterns, QIK can hand an agency a real brief. If not, push to October and keep the cash.
Phase 3 — Scale
Agency + paid scale
Goal: 200+ total bookings, consistent content engine running, seed funding deployed
THESAI agency retainer
40,000–50,000 THB/month = SGD 1,600–2,000/month. Output: 16 graphic posts + 5 short-form videos/month. By September QIK hands them a real brief: proven content formats, brand voice doc, conversion data. They execute, QIK approves.
SGD 1,600–2,000/mo
Sixtygram TikTok package
99,000 THB = SGD 3,960 one-time for 10 TikTok videos, spread across ~2 months (5/month). If filming in SG, budget SGD 800–1,200 for partial flight + hotel. Best deployed October for the Q4 year-end push. Negotiate 2–3 videos in genuine user-story format. Total incl. travel: ~SGD 5,000.
SGD ~5,000 one-time
Onsite campaign photographers
2–3 photographers at high-footfall SG locations on weekends. More structured: fixed locations, QIK-branded setup, QR code for instant booking. SGD 150–200/session × 6–8 sessions/month.
SGD 500–600/mo
Influencer shoots
Scale to 3–4 influencers/month. Mix micro (10k–50k) and mid-tier (50k–150k). Still lifestyle diary format — not ads. SGD 200–300 per influencer.
SGD 600–900/mo
Paid boosting / Meta ads
QIK now has proven creatives from Phases 1–2. Run 4–5 posts/month at SGD 50–100 each. This is the first phase where paid spend makes real sense — QIK knows what converts.
SGD 200–400/mo
Phase 3 total (4 months)~SGD 17,000
On Sixtygram timing: deploy in October when QIK has real user testimonials to weave into the TikTok scripts. Aesthetic-only TikTok content without social proof behind the brand is just expensive lifestyle content. The proof from Phases 1–2 is what makes those 10 videos land.
Scenario Analysis
Base / best / worst case
120 / mo
Assumptions Log
All projection assumptions
Revenue assumptions
A1
Average booking value: SGD 30 — mid-point of stated SGD 20–40 range. To be updated as real booking data comes in.
A2
Commission rate: 0% Apr–Aug (Phase 1 & 2), then 10% or 15% from September (Phase 3) — QIK builds supply and demand without taking a cut, then activates commission at Phase 3. Rate is selectable in the Financial Projection toggle above.
A3
Booking ramp: 0 → 3 → 8 → 16 → 28 → 45 → 65 → 90 → 120/month (Apr–Dec) — aligned to phase milestones (Phase 1 goal: 20+, Phase 2 goal: 50+, Phase 3 goal: 200+ cumulative).
A4
No churn modelled — all bookings assumed net new users. Repeat booking rate not yet tracked; this assumption will be revised after Phase 1 data.
Cost assumptions
A5
Marketing spend: per phase plan above — Phase 1 ~SGD 960, Phase 2 SGD 1,800, Phase 3 ~SGD 17,000. Total SGD ~19,760.
A6
Tech hosting & subscriptions: SGD 150/month — based on stated "under SGD 200/month".
A7
Operations & admin: SGD 200/month — based on stated "under SGD 300/month". Includes tools, transport, misc.
A8
Tech development: SGD 7,500 total (mid-point of SGD 5,000–10,000 range), deployed in three tranches: SGD 3,000 April (MVP launch), SGD 2,000 July (Phase 2 features), SGD 2,500 October (Phase 3 scaling).
A9
ACRA registration & legal: SGD 9,100 total one-time in April — SLEEK full CorpSec suite SGD 2,600 (confirmed) + shareholders agreement & legal suite SGD 6,500 (confirmed).
A10
Founder salary: SGD 0 — bootstrapping confirmed for 2026.
A11
Customer support: SGD 0 — founder-handled throughout 2026. Budget will be required if headcount added in 2027.
Raise & unit economics assumptions
A12
Seed raise target: SGD 75,000 — mid-point of stated SGD 50,000–100,000 range.
A13
LTV calculation: 4 bookings/year × 3-year customer lifespan × SGD 4.50 commission = SGD 54. Repeat booking rate is assumed; to be validated with Phase 1–2 data.
A14
Break-even projection: Q4 2027 — based on continued booking volume growth into 2027. Post-launch growth rate benchmarked against Equidam's dataset of 140,000+ startups: small-cap Cyclical Consumer Services startups (QIK's closest comparable) project ~262% growth in Year 1 post-revenue, decelerating to ~112% in Year 2 and ~83% in Year 3. QIK's base case applies a conservative 80–120% YoY booking growth in 2027, well below the sector median, given Singapore's smaller home market vs. global averages.
A15
Scenario analysis: best case = +50% bookings vs base, worst case = −50% bookings vs base. All cost assumptions remain unchanged across scenarios. Equidam benchmark context: the average small-cap startup in comparable consumer services projects ~262% Year 1 revenue growth — QIK's base case of ~375% booking growth from near-zero (Apr–Dec 2026) is consistent with this range given the pre-revenue starting point.
A16
Use of funds split: marketing 53% / tech 13% / legal & ops 7% / runway buffer 27% — based on confirmed primary use as marketing & growth, with buffer to cover projected 2026 net loss of SGD 26,764.
📄 Sources & External Research
S1
Equidam — Average Growth Rate for Startups (2025 edition)
equidam.com/average-growth-rate-for-startups/
Dataset of 140,000+ early-stage ventures across 90 countries.
How it affects QIK's assumptions:
QIK is classified under Cyclical Consumer Services (small-cap), the closest Equidam sector match for an on-demand gig marketplace. Equidam's benchmarks for this category:
equidam.com/average-growth-rate-for-startups/
Dataset of 140,000+ early-stage ventures across 90 countries.
How it affects QIK's assumptions:
QIK is classified under Cyclical Consumer Services (small-cap), the closest Equidam sector match for an on-demand gig marketplace. Equidam's benchmarks for this category:
- Year 1 post-revenue: ~262% growth
- Year 2: ~112% growth
- Year 3: ~83% growth