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Investor materials · 2026
QIK Financial Plan
April 2026 – December 2028
Financial Projection
Revenue, costs & cash position April 2026 – December 2029
Interactive model — adjust the slider to stress-test booking volume. All revenue, growth, and break-even figures below recalculate automatically.
How this projection works
This is a unit-economics model, not a GMV forecast. QIK earns a flat SGD 4 per matched booking ($2 client + $2 photographer). Booking value (avg ~SGD 30) does not affect revenue.
1 · What the slider controls
The slider sets your steady-state booking run rate for August–December 2026. Every month from Aug to Dec uses exactly that number. It is your base case once marketing Phase 2 (agency + scale) is live.
- Apr–May: 0 bookings (pre-launch)
- Jun: 25% of slider · Jul: 50% of slider (ramp into run rate)
- Aug–Dec: 100% of slider (flat)
2 · How revenue is calculated
Monthly revenue = matched bookings that month × SGD 4
- Service fee is waived Apr–Aug 2026 — bookings in those months show in the table but earn SGD 0
- Revenue starts September 2026 (when the $4 fee activates)
- Example at 200/mo slider: Sep–Dec each earn 200 × $4 = SGD 800/mo → 2026 revenue total = SGD 3,200
3 · How 2027–2029 bookings grow (Equidam benchmarks)
After 2026, bookings compound on the Dec 2026 exit rate (= your slider value) using Equidam's small-cap Cyclical Consumer Services medians:
- 2027 (Year 1 post-revenue): +262% → exit rate × 3.62
- 2028 (Year 2): +112% on 2027 exit → × 2.12
- 2029 (Year 3): +83% on 2028 exit → × 1.83
Within each year, quarters ramp linearly from the prior year's exit to the new year's exit (Q1 ≈ early ramp, Q4 ≈ full year-end rate). Quarterly revenue = (avg bk/mo in quarter) × 3 months × SGD 4.
4 · Break-even
Bookings needed to cover costs = total monthly costs ÷ SGD 4. Break-even month = first period where monthly (or quarterly) revenue ≥ total costs. Marketing, tech/ops, and one-off costs are per the Marketing Spend Plan and assumptions below.
Move the slider to see your numbers worked out.
2026 Revenue
SGD —
Apr–Dec 2026
2027 Revenue
SGD —
Full year projection
2028 Revenue
SGD —
Full year projection
2029 Revenue
SGD —
Full year projection
Break-even
—
Projected month
BE volume
— / mo
Bookings to cover monthly costs
Adjust projection
200 / mo
Slider value = Aug–Dec 2026 bookings/mo. Revenue = bookings × SGD 4 from Sep 2026. Later years grow +262% / +112% / +83% YoY on prior exit rate.
Cost assumptions (unchanged by slider): Running costs SGD 300/month. One-time: legal SGD 9,100 (Apr), app build SGD 1,500 (Jul). Marketing per phase plan above. Founder salary SGD 0.
Marketing Spend Plan
Phase-by-phase execution June – December 2026
Phase 1 — Validate (Jun–Aug)
Phase 2 — Scale (Sep–Dec)
Phase 1 total
~SGD 5,850
Jun – Aug · 3 months
Phase 2 total
~SGD 17,000
Sep – Dec · 4 months
Full year 2026
~SGD 23,000
Jun – Dec combined
Phase 1 — Validate
Test willingness to pay + aggressive paid promotion
Goal: Complete full booking-to-delivery cycle with real paying customers. Run aggressive paid promotion across Instagram and TikTok to generate inquiries and bookings at a sustainable cost.
In-person activations — Graduation shoots
Hard sell to 5–10 friends and acquaintances targeting graduation season. Test actual willingness to pay and validate the complete booking-to-delivery process end-to-end. QIK takes a SGD 5 cut from both photographer and client to test the full business cycle. Every booking becomes a case study: match time, delivery speed, review left — this is QIK's traction data for the seed pitch.
SGD 0Zero budget · hustle only
Post boosting — Instagram + TikTok Starts once graduation content + reviews are live
SGD 450/week split across 2–3 posts — aggressive 3-month push while QIK has the budget. Split: 60% Instagram (SGD 270/week) · 40% TikTok (SGD 180/week). Run each boost for 5–7 days. After week 2, shift budget toward whichever platform shows lower cost per inquiry. Target: Singapore, age 20–28, interests: graduation, photography, lifestyle, university.
SGD 450/week~SGD 1,950/month
Instagram (60%)
SGD 270/week
~SGD 1,170/month
Reels + carousel boosting
5–7 days per post
~SGD 1,170/month
Reels + carousel boosting
5–7 days per post
TikTok (40%)
SGD 180/week
~SGD 780/month
Spark Ads on best reels
5–7 days per post
~SGD 780/month
Spark Ads on best reels
5–7 days per post
Primary KPIs
Inquiry messages received
Booking requests
Cost per inquiry
Cost per booking
Booking requests
Cost per inquiry
Cost per booking
Secondary KPIs
Reach & views
Profile visits
Followers gained
Website clicks
Profile visits
Followers gained
Website clicks
Phase 1 total (Jun–Aug · 3 months)~SGD 5,850
Sequencing matters. Do not boost until QIK has real graduation shoot content and at least 3–5 genuine reviews live. Paid promotion amplifies proof — without proof it just burns budget. After week 2 of boosting, review cost per inquiry on each platform and shift spend toward the better performer.
Phase 2 — Scale
Agency + paid scale
Goal: 200+ total bookings, consistent content engine running, seed funding deployed
THESAI agency retainer
40,000–50,000 THB/month = SGD 1,600–2,000/month. Output: 16 graphic posts + 5 short-form videos/month. By September QIK hands them a real brief: proven content formats, brand voice doc, conversion data. They execute, QIK approves.
SGD 1,600–2,000/mo
Sixtygram TikTok package
99,000 THB = SGD 3,960 one-time for 10 TikTok videos, spread across ~2 months (5/month). If filming in SG, budget SGD 800–1,200 for partial flight + hotel. Best deployed October for the Q4 year-end push. Negotiate 2–3 videos in genuine user-story format. Total incl. travel: ~SGD 5,000.
SGD ~5,000 one-time
Onsite campaign photographers
2–3 photographers at high-footfall SG locations on weekends. More structured: fixed locations, QIK-branded setup, QR code for instant booking. SGD 150–200/session × 6–8 sessions/month.
SGD 500–600/mo
Influencer shoots
Scale to 3–4 influencers/month. Mix micro (10k–50k) and mid-tier (50k–150k). Still lifestyle diary format — not ads. SGD 200–300 per influencer.
SGD 600–900/mo
Paid boosting / Meta ads
QIK now has proven creatives from Phases 1–2. Run 4–5 posts/month at SGD 50–100 each. This is the first phase where paid spend makes real sense — QIK knows what converts.
SGD 200–400/mo
Phase 2 total (Sep–Dec · 4 months)~SGD 17,000
On Sixtygram timing: deploy in October when QIK has real user testimonials to weave into the TikTok scripts. Aesthetic-only TikTok content without social proof behind the brand is just expensive lifestyle content. The proof from Phases 1–2 is what makes those 10 videos land.
Assumptions Log
All projection assumptions
Revenue assumptions
A1
Average booking value: SGD 30 — mid-point of stated SGD 20–40 range. To be updated as real booking data comes in.
A2
Service fee: waived Apr–Aug (Phase 1), then $4 flat per matched booking from September (Phase 2) — $2 client + $2 photographer two-sided service fee. No percentage take-rate on booking value.
A3
Booking ramp: 0 → 5 → 13 → 27 → 47 → 75 → 108 → 150 → 200/month (Apr–Dec) — aligned to phase milestones (Phase 1 goal: validate paid acquisition; Phase 2 goal: 200+ cumulative bookings).
A4
No churn modelled — all bookings assumed net new users. Repeat booking rate not yet tracked; this assumption will be revised after Phase 1 data.
Cost assumptions
A5
Marketing spend: per phase plan above — Phase 1 ~SGD 5,850, Phase 2 ~SGD 17,000. Total SGD ~23,000 (Apr–May: SGD 0 marketing).
A6
Running costs: SGD 300/month — hosting, tools, ops & subscriptions combined.
A7
App build: SGD 1,500 one-time — 12-week build timeline; all 8 SG zones at launch.
A8
Development allocation: SGD 10,000 from seed raise (20%) — covers app build, hosting runway, and tools through Phase 2.
A9
ACRA registration & legal: SGD 9,100 total one-time in April — SLEEK full CorpSec suite SGD 2,600 (confirmed) + shareholders agreement & legal suite SGD 6,500 (confirmed).
A10
Founder salary: SGD 0 — bootstrapping confirmed for 2026.
A11
Customer support: SGD 0 — founder-handled throughout 2026. Budget will be required if headcount added in 2027.
Raise & unit economics assumptions
A12
Seed raise target: SGD 50,000 — 40/20/20/20 allocation across marketing, legal, development, and working capital.
A13
LTV calculation: 4 bookings/year × 3-year customer lifespan × SGD 4 flat service fee = SGD 48. Repeat booking rate is assumed; to be validated with Phase 1–2 data.
A14
Post-revenue booking growth: Equidam small-cap Cyclical Consumer Services benchmarks — Year 1 (2027) +262%, Year 2 (2028) +112%, Year 3 (2029) +83%, each applied to the prior year's exit monthly booking rate. Base run rate = slider value for Aug–Dec 2026.
A15
Sensitivity framing: best case = +50% bookings vs base, worst case = −50% bookings vs base. All cost assumptions remain unchanged across scenarios.
A16
Use of funds split: marketing 40% / legal 20% / development 20% / working capital 20% — based on confirmed primary use as marketing & growth, with buffer to cover projected 2026 net loss of SGD 26,764.
📄 Sources & External Research
S1
Equidam — Average Growth Rate for Startups (2025 edition)
equidam.com/average-growth-rate-for-startups/
Dataset of 140,000+ early-stage ventures across 90 countries.
How it affects QIK's assumptions:
QIK is classified under Cyclical Consumer Services (small-cap), the closest Equidam sector match for an on-demand gig marketplace. Equidam's benchmarks for this category:
equidam.com/average-growth-rate-for-startups/
Dataset of 140,000+ early-stage ventures across 90 countries.
How it affects QIK's assumptions:
QIK is classified under Cyclical Consumer Services (small-cap), the closest Equidam sector match for an on-demand gig marketplace. Equidam's benchmarks for this category:
- Year 1 post-revenue: ~262% growth
- Year 2: ~112% growth
- Year 3: ~83% growth