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QIK overview — internal

Student‑led, pre‑seed concept exploring structured matching between photographers and creators/brands in Singapore. This view is intentionally lightweight and focuses on behaviour, not vanity metrics.

Problem

Creators + local businesses struggle to find reliable photographers quickly, and photographers want clearer, higher‑signal leads.

Approach

Start with Google‑Form‑backed intake and manual matching to validate willingness to pay, packages and repeat usage.

Status

Pre‑product, beta waitlists open for photographers and early creator partners.

Try Demo Email founders

Please keep this deck and demo link private. We’re iterating rapidly and would prefer controlled feedback over broad distribution at this stage.

Market context Directional

Global spend

$10B+*

Photo & creator content

Growth

~5–7% YoY*

Social‑first spend

Singapore

$100M+*

Events & social content

QIK focuses on a narrow, high‑velocity wedge: short, social‑media‑oriented shoots where creators and small businesses already spend on content but still rely on unstructured DMs and ad‑hoc pricing.

Signals we’re watching first

• % of “Book Now” requests that can be matched to at least one suitable photographer.
• Time from incoming request to first curated shortlist.
• Photographer acceptance rate and on‑time delivery of trial shoots.
• Repeat use of saved briefs within 60–90 days.

Roadmap (beta → launch)

JAN

Setup

Pre‑launch: lock brand system, build IG content bank, define beta ops, choose service categories, ship the website.
FEB

Prove demand

Trials & beta: run ~5 sponsored influencer shoots, open to non‑influencers, refine pricing and SOPs, and decide whether to scale.
MAR–JUN

Build

Company + MVP: incorporate, build the app (booking, payments, smart contracts, reviews), test with real users, then switch on paid marketing and launch in SG.

People discussing over a laptop in a cafe

We’re optimising for insight density over headline metrics in the first 6–9 months. The current build forces everything into two Sheets so we can see the full path from “I need content” → photographer selection → perceived outcome.